Health clubs should consider each visit to the club a win! Coming to the club for a workout, HydroMassage, a recovery service or even coffee and tea will help with member retention. According to Dr. Paul Bedford, PhD, Founder of Retention Guru and researcher of member retention in health clubs, the top factor to influence member retention in health clubs is four visits a month.
Providing post-workout recovery services means members feel better and leave the club with a smile, making it more likely to return for another workout. One of the best ways to do this is with a post-workout massage to help with muscle soreness, stiffness, and tension.