HydroMassage Withdraws from IHRSA 2020

Boost Member Visits and Retention With Recovery and HydroMassage

Walton Life Fitness Center Helps Walmart Associates Live Better With HydroMassage

Chandler Park Introduces Wellness-Focused Lifestyle and Luxury Living with HydroMassage

HydroMassage Introduces All-New Lounge 440X; Next Generation of Water Massage

Should Your Gym Implement the Price Bundling Strategy?

The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done. Want to read the full article?

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Why Recovery Is Essential to Health Club Retention

Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line. Want to read the full article? Visit IHRSA.org.

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Jumpstart Your Health Club’s Non-Dues Revenue Growth

These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever. You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth. Want to read the full article? Visit IRHSA.org.

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Multi-Family Properties Focus on Inclusive and Accessible Amenities