HydroMassage Withdraws from IHRSA 2020

By HydroMassage

CLEARWATER, Fla., March 10, 2020 — HydroMassage has made the difficult decision to withdraw from IHRSA 2020 after monitoring global concern regarding the coronavirus and the state of emergency declared in California. After hearing sincere concern and feedback from many of our customers, employees, and other trusted vendor partners, we feel this is the only appropriate path at this time, given the safety of all is our top priority. The entire HydroMassage sales and marketing team was especially excited for the event this year, as the new 440X HydroMassage Lounge was scheduled to be introduced to IHRSA attendees for the …Read Article

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Boost Member Visits and Retention With Recovery and HydroMassage

By HydroMassage

Health clubs should consider each visit to the club a win! Coming to the club for a workout, a HydroMassage session, a recovery service or even coffee and tea will help boost member retention. According to Dr. Paul Bedford, Ph.D., Founder of Retention Guru and researcher of member retention in health clubs, the top factor to influence member retention in health clubs is four visits per month. Providing post-workout recovery services means members feel better and leave the club with a smile, making them more likely to return for another workout. One of the best ways to do this is …Read Article

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Walton Life Fitness Center Helps Walmart Associates Live Better With HydroMassage

By HydroMassage

Mr. Sam Walton had a core belief that “the greatest asset of our company…is our people.” In 1983, he and his wife gave the gift of the Walton Life Fitness Center (WLFC) in Bentonville, Arkansas to support the health and well-being of the Walmart family. The Walton Life Fitness Center is 200,000 sq. ft. and has a membership of over 10,000 associates. The focus areas for the team at WLFC are Food, Family, Fitness and Money. Based on these four pillars, Walmart understands whole-person wellness. WLFC recently added HydroMassage to its amenity offerings. When asked what pillar they fall under, …Read Article

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Chandler Park Introduces Wellness-Focused Lifestyle and Luxury Living with HydroMassage

By HydroMassage

Opening in Summer 2019, Chandler Park Gallatin will be launching a new apartment community.  Their mission statement is: “At Chandler Park Apartments, our mission is to consistently provide a superior living experience in a respectful environment delivered to you by a team of people who care. We strive to ensure you an upgraded experience by offering exceptional service, upscale amenities, and a location just minutes from everywhere you want to be.” “Our mission statement says it all,” said Community Manager Angela Ransom. “Our high-end amenities provide the most comprehensive conveniences for our residents. We have sought to encompass fitness and …Read Article

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HydroMassage Introduces All-New Lounge 440X; Next Generation of Water Massage

By HydroMassage

Celebrating 30 years of innovation, we’re announcing the all-new HydroMassage Lounge 440X, designed with a focus on recovery and wellness. “We couldn’t be more pleased to introduce this new product to mark our company’s 30th year”, commented Paul Lunter, HydroMassage founder/CEO. “Every aspect of the new Lounge model, from the massage performance to service and maintenance, has been engineered based upon years of research and customer feedback. The result is the most technologically-advanced product we’ve ever manufactured.” Starting with the massage experience, users will enjoy a smoother, more-focused massage, a more ergonomically-designed seating position and an extra seven inches of …Read Article

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Should Your Gym Implement the Price Bundling Strategy?

By HydroMassage

The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done. Want to read the full article?

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Why Recovery Is Essential to Health Club Retention

By HydroMassage

Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line. Want to read the full article? Visit IHRSA.org.

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Jumpstart Your Health Club’s Non-Dues Revenue Growth

By HydroMassage

These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever. You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth. Want to read the full article? Visit IRHSA.org.

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Multi-Family Properties Focus on Inclusive and Accessible Amenities

By HydroMassage

Modera Flats, luxury apartments in Houston TX,  and Dancing Bear,  multimillion-dollar condominiums in Aspen CO, have a few things in common.  They both cater to the very affluent market and both were looking for amenities that go above and beyond what residents typically enjoy at luxury properties. The solution for these properties has been HydroMassage.   The Hydromassage Zone® is an automated luxury mini-spa. This self-directed massage amenity has been able to provide exceptional convenience and further enhances the resident experience Another huge benefit of this type of amenity is that it is inclusive and accessible for all residents. There …Read Article

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