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By Wouter
Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line. Want to read the full article? Visit IHRSA.org.
By Wouter
These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever. You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth. Want to read the full article? Visit IRHSA.org.
By Wouter
Modera Flats, luxury apartments in Houston TX, and Dancing Bear, multimillion-dollar condominiums in Aspen CO, have a few things in common. They both cater to the very affluent market and both were looking for amenities that go above and beyond what residents typically enjoy at luxury properties. The solution for these properties has been HydroMassage. The Hydromassage Zone® is an automated luxury mini-spa. This self-directed massage amenity has been able to provide exceptional convenience and further enhances the resident experience Another huge benefit of this type of amenity is that it is inclusive and accessible for all residents. There …Read Article
By Wouter
The HydroMassage Zone® is an automated mini-spa ideally located in a semi-private area near the main lobby. This self-directed massage amenity has been able to provide an exceptional guest convenience that is completely automated and can also generate additional revenue for the property. JenSpa is located in the neighborhood of the Sandestin Golf and Beach Resort. The resort of Sandestin has lodging and residences that are spread through 30 neighborhoods with 1,600 residences and hotel accommodations. The resort has beaches, golf courses, tennis courts, swimming pools, marina, as well as a fitness center and full-service spa. JenSpa has added to the …Read Article
By Wouter
The Hydromassage Zone® is an automated mini-spa ideally located in a semi-private area near the main lobby. This self-directed massage amenity has been able to generate an additional $2,000 to $10,000 per month in incremental revenue for properties, and the guests love it. The Holiday Inn Express and Crowne Plaza in Springfield IL are attached to a convention center, so there are some unique aspects to revenue generation at this property. The goal of adding The HydroMassage Zone® to this full-service property was to provide an amenity that both hotel guests and convention center attendees could utilize. “We needed to …Read Article
By Wouter
John Moradi has had a HydroMassage Zone in his Comfort Inn hotel for over two and a half years. What is HydroMassage? HydroMassage is an innovative massage amenity enjoyed by all guests. As a turnkey mini-spa solution, it’s the perfect way for guests to relax and ease aches and pains after a long day of work or play. Recently, we sat down with John to get his thoughts on HydroMassage, and his advice to other hotel operators. Throughout the course of the afternoon, we discussed a wide range of topics, and John shared the following: “Guests love the machine – …Read Article
By Wouter
Check out this informative article about the recovery trend in fitness in Club Solutions magazine. Recovery can play a crucial role in a club’s success. Providing cutting-edge recovery offerings for members after their workouts is a great way to enhance their experiences by making them feel good before they even leave your facility. Read more here.
By Wouter
Most limited-service properties provide an exceptional value. Good quality rooms, basic amenities, free breakfast, Wi-Fi, fitness, pool, etc. But do you really know which amenities are generating revenue? Which amenities are being utilized by the guests? And which amenities are going beyond the guest expectations to provide a truly hospitable stay? Assuming the basics are being met, how do you provide something extra that most guests will appreciate and utilize, that will also generate additional revenue. Within the limited service hotel space there is not a lot currently provided to relieve frequent travelers from jet lag, cramped seating, and the …Read Article
By Wouter
Check out this great excerpt from IHRSA’s Jim Schmaltz on Recovery in Health Clubs today. “Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line.” Read more of this article here.
By Wouter
Don’t miss this article featuring HydroMassage in a Minneapolis YMCA. Here’s a little preview: “What is it? Think of this as a massage chair with an upgrade. Hydromassage uses pressurized water, like Jacuzzi jets, to give you a full-body massage — without the massage therapist. “Massage, in general, has so many benefits, and it can be experienced in the chair. It’s less invasive,” said Jennifer Menk, senior director of health and well-being at the downtown Y.” Read the rest of the article here.
By Wouter
Free massages are available nationwide from HydroMassage and Planet Fitness between Saturday April 14th and Saturday April 21st, as HydroMassage launches their 10th annual Free Massage During Tax Week promotion. With more than 1500+ Planet Fitness locations now open, those in need of stress relief can find HydroMassage in more convenient locations than ever this year. “For the past 10 years, we’ve always loved giving back by organizing this event. It’s a great way to help people take a few minutes to relax, recover, and rejuvenate”, commented Paul Lunter, HydroMassage President. “With more locations participating this year, we hope that …Read Article
By Wouter
Last month, we had the pleasure of hosting some really great people in Clearwater, Florida for our first annual Golf Experience and Factory Tour. The event consisted of good food, good fun, two rounds of golf at the Belleair Country Club and Westchase Country Club, a HydroMassage factory tour, and accommodations on beautiful Clearwater Beach. Overall, so many friendships were made and relationships were forged that will last a lifetime. We can’t wait until next year! A special thank you to all who joined us for this experience. We truly could not have asked for a more enjoyable group of …Read Article