Check out this great excerpt from IHRSA’s Jim Schmaltz on Recovery in Health Clubs today. “Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line.” Read more of this article here.
Don’t miss this article featuring HydroMassage in a Minneapolis YMCA. Here’s a little preview: “What is it? Think of this as a massage chair with an upgrade. Hydromassage uses pressurized water, like Jacuzzi jets, to give you a full-body massage — without the massage therapist. “Massage, in general, has so many benefits, and it can be experienced in the chair. It’s less invasive,” said Jennifer Menk, senior director of health and well-being at the downtown Y.” Read the rest of the article here.
Free massages are available nationwide from HydroMassage and Planet Fitness between Saturday April 14th and Saturday April 21st, as HydroMassage launches their 10th annual Free Massage During Tax Week promotion. With more than 1500+ Planet Fitness locations now open, those in need of stress relief can find HydroMassage in more convenient locations than ever this year. “For the past 10 years, we’ve always loved giving back by organizing this event. It’s a great way to help people take a few minutes to relax, recover, and rejuvenate”, commented Paul Lunter, HydroMassage President. “With more locations participating this year, we hope that …Read Article
Last month, we had the pleasure of hosting some really great people in Clearwater, Florida for our first annual Golf Experience and Factory Tour. The event consisted of good food, good fun, two rounds of golf at the Belleair Country Club and Westchase Country Club, a HydroMassage factory tour, and accommodations on beautiful Clearwater Beach. Overall, so many friendships were made and relationships were forged that will last a lifetime. We can’t wait until next year! A special thank you to all who joined us for this experience. We truly could not have asked for a more enjoyable group of …Read Article
“I just felt like a miracle had happened to me and the most exciting thing really had happened. “
HydroMassage is now available to Howard Long Wellness Center members for a small monthly fee — and even less if they pay up front for the year. The service offers the benefits of heat, water and massage in a soothing, fully customizable system of therapy. “You target the therapy to your needs, anywhere from your feet to you neck,” Joe Slavik, director of Howard Long Wellness Center, said. “It has an intuitive, interactive touchscreen that allows the user to control every part of the experience: speed, pressure and the specific area of massage.” HydroMassage gives a powerful, relaxing, heated massage …Read Article
This informative article from IHRSA dives into the role that water massage beds are playing in the fitness industry. More importantly, learn how some of the country’s most successful club owners and managers are implementing HydroMassage into their club strategy. “We make it part of our Peak membership in our Crunch franchise locations,” says Mike Feeney, Executive Vice President of New Evolution Ventures. “It’s been a great benefit for our low cost model clubs. Members are very surprised when they actually try it, and feel that it is a great value.” Read the whole article here.
When someone tries a HydroMassage Bed or Lounge for the first time, you’ll often hear them describe it as “amazing” or ask “how can I get one of these at home?” But this HydroMassage user review is one of the best (and funniest) we’ve seen. It’s safe to say this Planet Fitness member enjoyed his HydroMassage experience. And we’re guessing he’ll be back soon to use it again. Watch below to hear what he had to say: For more information on HydroMassage water massage Beds and Lounges, visit www.HydroMassage.com or call 1-727-536-5566
For any fitness clubs that want more revenue, you should read this IHRSA blog post. It walks you though how you should approach your ancillary revenue streams, citing lessons learned from fitness industry veterans Kevin McHugh of The Atlantic Club and Merritt Clubs COO Mark Miller. One specific point they make is that you should think about wellness solutions, noting: “Perhaps the best category for non-dues revenue growth is the wellness market. People are increasingly gravitating to recuperative therapies and calming techniques that fall under the “mindfulness” philosophy of self-care. ” They also explain the background on water massage beds and how …Read Article
As you explore the different types of water massage beds and lounge chairs available for sale, you’ll probably hear things like “capsule-type system” or “trackless water massage” and wonder what it all means. It can be a little confusing at times, but it’s good to have a basic understanding of the key differences prior to purchasing, so here’s a quick 2-minute overview. For starters, any water massage bed or lounge chair that you (or your clients) try should feel good the first time you use it. That’s its job, right? However, the key question you ask yourself when trying the …Read Article
There’s been lots of good news coverage for the “Free HydroMassage During Tax Week” event. Thanks to Planet Fitness for partnering with us this year! Here are a few of the top stories: Good Day Sacramento http://gooddaysacramento.cbslocal.com/video/3389521-hydro-massage/ USA Today http://www.usatoday.com/story/money/personalfinance/2016/04/18/where-find-best-tax-day-deals-and-freebies/82897498/
After most recently serving as Director of Commercial Sales for Octane Fitness, Dan Kennedy has accepted the position of Vice President of Sales for HydroMassage. Kennedy brings substantial knowledge and experience in the fitness industry and will be responsible for leading and continuing to build the HydroMassage sales organization. “We couldn’t be more excited to have Dan as a part of our company”, commented Paul Lunter, HydroMassage Found and President. “Dan has been a great supporter of Hy droMassage over the years, and we feel fortunate to have someone of his caliber now as a part of our team. He’s …Read Article