The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
Touch-Free Wellness Spa recently opened and features a variety of touch-free spa amenities to provide a comfortable experience for their guests. Enjoy HydroMassage, cryo-therapy, infrared saunas…etc. Check it out here.
HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world. We’ve all witnessed the surge in demand for member recovery in recent years. Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness. Club owners quickly took note, and “Recovery Zones” gained traction, with services such as: Water massage beds Percussion therapy/compression Nutrition/smoothie bars Physical therapy Cryotherapy Recovery Now Means More (Click here …Read Article
We all know recovery is a must for wellness and it’s the next big thing in the world of fitness. And promoting post-workout recovery at your gym or fitness center can be a gamechanger for guests and can open up exciting new revenue opportunities and attract new members. On a recent episode of The Value Proposition podcast for Fitness Business, host Sarah Pellegrino and our very own Dan Kennedy take a deep dive into why recovery can be so valuable for gyms and fitness centers. Here what they had to say for yourself on YouTube or on their website! Watch …Read Article
Everything one could wish for is here, from spas to soothing hot tubs and mineral baths. And the 28-room boutique property, Golden Haven Hot Springs Spa & Resort has added even more amenities for their guests. “We have world-class treatments for our guests and day spa clients, but due to the current pandemic environment, some of our guests were looking for alternative therapies. We added a few of the HydroMassage beds to provide a solution where a guest can receive a full body massage and not have to interact with a therapist.” Bruce Kendall, managing director told us. “We want …Read Article