The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
Transform Your Low-Margin Budget Club into a Profitable Enterprise
Should Your Gym Implement a Price Bundling Strategy?
By HydroMassage
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The Value Proposition for Promoting Recovery in Your Clubs
By HydroMassage
We all know recovery is a must for wellness and it’s the next big thing in the world of fitness. And promoting post-workout recovery at your gym or fitness center can be a gamechanger for guests and can open up exciting new revenue opportunities and attract new members. On a recent episode of The Value Proposition podcast for Fitness Business, host Sarah Pellegrino and our very own Dan Kennedy take a deep dive into why recovery can be so valuable for gyms and fitness centers. Here what they had to say for yourself on YouTube or on their website! Watch …Read Article
How One of the Most popular Spas in Napa Valley Is Dealing With COVID-19
By HydroMassage
Everything one could wish for is here, from spas to soothing hot tubs and mineral baths. And the 28-room boutique property, Golden Haven Hot Springs Spa & Resort has added even more amenities for their guests. “We have world-class treatments for our guests and day spa clients, but due to the current pandemic environment, some of our guests were looking for alternative therapies. We added a few of the HydroMassage beds to provide a solution where a guest can receive a full body massage and not have to interact with a therapist.” Bruce Kendall, managing director told us. “We want …Read Article
From All-Out to Chill-Out: HIIT & Recovery
By HydroMassage
While HIIT is hotter than ever in the world of fitness, chilling out and post-workout recovery is gaining momentum. Cryotherapy, HydroMassage and more are all becoming popular post-workout recovery tools for athletes and health club owners alike. Read up on the latest post-workout recovery innovations in the HIIT world in this article from Club Business International! Want to Learn More?
Why Health Clubs Need a Fitness Recovery Strategy
By HydroMassage
Post-workout recovery—is it the biggest fitness trend of 2020? How can you bring it to your gym, and what are the key facts you need to know when you do? This article from the IHRSA will show you what you need to know to address the demand for recovery in your club and why you need a fitness recovery strategy.