The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
While HIIT is hotter than ever in the world of fitness, chilling out and post-workout recovery is gaining momentum. Cryotherapy, HydroMassage and more are all becoming popular post-workout recovery tools for athletes and health club owners alike. Read up on the latest post-workout recovery innovations in the HIIT world in this article from Club Business International! Want to Learn More?
Post-workout recovery—is it the biggest fitness trend of 2020? How can you bring it to your gym, and what are the key facts you need to know when you do? This article from the IHRSA will show you what you need to know to address the demand for recovery in your club and why you need a fitness recovery strategy.
In part one of this series, we talked about meeting the needs of your customers with new wellness services, especially when they’re no longer comfortable being touched. However, after being closed for 1-2 months with no revenue, it’s understandably tough to get excited to invest in new services, no matter how good they are. We’ll come back to the expense side of things in a moment. For now, let’s talk about revenue. How can you get more revenue, even if you lost customers? Most people focus on marketing and advertising to get more people in the door. That normally makes …Read Article
HydroMassage is the latest and greatest in post-workout recovery tactics. So how does it work for fitness and wellness? Check out this great article from Well and Good to read up on all the benefits of using HydroMassage for post-workout recovery.