The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
Transform Your Low-Margin Budget Club into a Profitable Enterprise
Should Your Gym Implement a Price Bundling Strategy?
By HydroMassage
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Behind the Scenes with HydroMassage
By Hilary Wahlbeck
HydroMassage: Three Decades of Serving Wellness, Recovery, and Physical Therapy Markets. See Paul Lunter, President of HydroMassage discuss the Recovery Trend and how HydroMassage can help. Watch it here. See the full IHRSA article IHRSA_Recovery_HydroMassage_March2021.
Touch-Free Wellness Spa Offers High-tech Spa Treatments
By Hilary Wahlbeck
Touch-Free Wellness Spa recently opened and features a variety of touch-free spa amenities to provide a comfortable experience for their guests. Enjoy HydroMassage, cryo-therapy, infrared saunas…etc. Check it out here.
Member Recovery: Think Bigger in 2021
By Hilary Wahlbeck
HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world. We’ve all witnessed the surge in demand for member recovery in recent years. Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness. Club owners quickly took note, and “Recovery Zones” gained traction, with services such as: Water massage beds Percussion therapy/compression Nutrition/smoothie bars Physical therapy Cryotherapy Recovery Now Means More (Click here …Read Article
The Value Proposition for Promoting Recovery in Your Clubs
By HydroMassage
We all know recovery is a must for wellness and it’s the next big thing in the world of fitness. And promoting post-workout recovery at your gym or fitness center can be a gamechanger for guests and can open up exciting new revenue opportunities and attract new members. On a recent episode of The Value Proposition podcast for Fitness Business, host Sarah Pellegrino and our very own Dan Kennedy take a deep dive into why recovery can be so valuable for gyms and fitness centers. Here what they had to say for yourself on YouTube or on their website! Watch …Read Article