The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
HydroMassage is a hands-free massage therapy that uses water massage technology to provide comfort and relief to targeted areas of the body. While many hydrotherapy treatments require immersion in water, HydroMassage applies water jets through a bed or lounge to massage the body, meaning one can reap the benefits of hydrotherapy anywhere, anytime. This type of treatment is perfect for athletes, individuals dealing with aches and pains or anyone seeking overall wellness for both body and mind. Benefits of HydroMassage Treatment Provides Temporary Relief From Minor Aches and Pains Do you experience a headache, neck pain or a sore …Read Article
After a strenuous workout, it’s important to give the body sufficient time to recover in preparation for the next exercise routine. Rest and recovery play a central role in an effective fitness routine, and when the body is given enough time and resources to recover, it has the chance to naturally replenish lost energy, repair torn muscles and increase overall strength and endurance. As a gym owner or key stakeholder of a fitness club, it’s essential to consider member wellness as a key pillar of your operation. This not only builds trust in your brand, but it also helps prevent …Read Article
Water massage is a type of therapy that includes stretching and pressure on muscle groups through the use of pressurized water. This type of therapy can complement chiropractic care well because it can help add additional dimensions to healing and recovery, both physical and emotional. It can offer many benefits including: Temporary relief of minor aches and pains Reduced levels of stress and anxiety Deep relaxation that provides a feeling of well-being Increased circulation in local areas where massaged Relief for muscle soreness, stiffness and tension Water massage can also be a great alternative to traditional massage, providing an experience …Read Article
Traditionally viewed as an additional commodity, recovery is now a more prevalent offering as members seek complete health and wellness. In fact, according to Tim Forrest, the president and founder of Zone Fitness Clubs, with locations in Florida and Colorado, the brand’s recovery zone services are necessary in today’s fitness landscape. “When you look at the latest group training, personal training and modalities people use, they’re taking their bodies to the extreme limit to lose weight, tone up or build more lean muscle mass,” he said. “Building a recovery zone can help people recover quicker, get their body back into a …Read Article