The success of the high-volume/low-price (HVLP) model of price bundling strategy in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done.
Transform Your Low-Margin Budget Club into a Profitable Enterprise
Should Your Gym Implement a Price Bundling Strategy?
By HydroMassage
Other Posts
How One of the Most popular Spas in Napa Valley Is Dealing With COVID-19
By HydroMassage
Everything one could wish for is here, from spas to soothing hot tubs and mineral baths. And the 28-room boutique property, Golden Haven Hot Springs Spa & Resort has added even more amenities for their guests. “We have world-class treatments for our guests and day spa clients, but due to the current pandemic environment, some of our guests were looking for alternative therapies. We added a few of the HydroMassage beds to provide a solution where a guest can receive a full body massage and not have to interact with a therapist.” Bruce Kendall, managing director told us. “We want …Read Article
From All-Out to Chill-Out: HIIT & Recovery
By HydroMassage
While HIIT is hotter than ever in the world of fitness, chilling out and post-workout recovery is gaining momentum. Cryotherapy, HydroMassage and more are all becoming popular post-workout recovery tools for athletes and health club owners alike. Read up on the latest post-workout recovery innovations in the HIIT world in this article from Club Business International! Want to Learn More?
Why Health Clubs Need a Fitness Recovery Strategy
By HydroMassage
Post-workout recovery—is it the biggest fitness trend of 2020? How can you bring it to your gym, and what are the key facts you need to know when you do? This article from the IHRSA will show you what you need to know to address the demand for recovery in your club and why you need a fitness recovery strategy.
Part II: How Wellness Businesses Can Adapt and Thrive Post-Pandemic
By HydroMassage
In part one of this series, we talked about meeting the needs of your customers with new wellness services, especially when they’re no longer comfortable being touched. However, after being closed for 1-2 months with no revenue, it’s understandably tough to get excited to invest in new services, no matter how good they are. We’ll come back to the expense side of things in a moment. For now, let’s talk about revenue. How can you get more revenue, even if you lost customers? Most people focus on marketing and advertising to get more people in the door. That normally makes …Read Article