Recovery programming and recovery areas are proliferating in clubs worldwide. They’re not only a value-added proposition for members, but also, if positioned properly, a distinct value-added for operators. What more could you ask for from a program?

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Member Recovery: Think Bigger in 2021

By Hilary Wahlbeck

HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world. We’ve all witnessed the surge in demand for member recovery in recent years. Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness. Club owners quickly took note, and “Recovery Zones” gained traction, with services such as: Water massage beds Percussion therapy/compression Nutrition/smoothie bars Physical therapy Cryotherapy Recovery Now Means More (Click here …Read Article

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The Value Proposition for Promoting Recovery in Your Clubs

By HydroMassage

We all know recovery is a must for wellness and it’s the next big thing in the world of fitness. And promoting post-workout recovery at your gym or fitness center can be a gamechanger for guests and can open up exciting new revenue opportunities and attract new members. On a recent episode of The Value Proposition podcast for Fitness Business, host Sarah Pellegrino and our very own Dan Kennedy take a deep dive into why recovery can be so valuable for gyms and fitness centers. Here what they had to say for yourself on YouTube or on their website! Watch …Read Article

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