Recovery programming and recovery areas are proliferating in clubs worldwide. They’re not only a value-added proposition for members, but also, if positioned properly, a distinct value-added for operators. What more could you ask for from a program?

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Zoning In On Recovery

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Member Recovery: Think Bigger in 2021

By Hilary Wahlbeck

HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world. We’ve all witnessed the surge in demand for member recovery in recent years. Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness. Club owners quickly took note, and “Recovery Zones” gained traction, with services such as: Water massage beds Percussion therapy/compression Nutrition/smoothie bars Physical therapy Cryotherapy Recovery Now Means More (Click here …Read Article

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