This informative article from IHRSA dives into the role that water massage beds are playing in the fitness industry.  More importantly, learn how some of the country’s most successful club owners and managers are implementing HydroMassage into their club strategy.

“We make it part of our Peak membership in our Crunch franchise locations,” says Mike Feeney, Executive Vice President of New Evolution Ventures. “It’s been a great benefit for our low cost model clubs. Members are very surprised when they actually try it, and feel that it is a great value.”

Read the whole article here.