Should Your Gym Implement the Bundling Pricing Strategy?

By HydroMassage

The success of the high-volume/low-price (HVLP) model in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done. Want to read the full article? Visit IHRSA.org.

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Why Recovery Is Essential to Health Club Retention

By HydroMassage

Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line. Want to read the full article? Visit IHRSA.org.

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Jumpstart Your Health Club’s Non-Dues Revenue Growth

By HydroMassage

These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever. You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth. Want to read the full article? Visit IRHSA.org.

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Multi-Family Properties Focus on Inclusive and Accessible Amenities

By HydroMassage

Modera Flats, luxury apartments in Houston TX,  and Dancing Bear,  multimillion-dollar condominiums in Aspen CO, have a few things in common.  They both cater to the very affluent market and both were looking for amenities that go above and beyond what residents typically enjoy at luxury properties. The solution for these properties has been HydroMassage.   The Hydromassage Zone® is an automated luxury mini-spa. This self-directed massage amenity has been able to provide exceptional convenience and further enhances the resident experience Another huge benefit of this type of amenity is that it is inclusive and accessible for all residents. There …Read Article

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Luxury Resort Have Recently Started to Include This New Amenity….

By HydroMassage

The HydroMassage Zone® is an automated mini-spa ideally located in a semi-private area near the main lobby. This self-directed massage amenity has been able to provide an exceptional guest convenience that is completely automated and can also generate additional revenue for the property. JenSpa (www.jenspa.net) is located in the neighborhood of the Sandestin Golf and Beach Resort. The resort of Sandestin has lodging and residences that are spread through 30 neighborhoods with 1,600 residences and hotel accommodations. The resort has beaches, golf courses, tennis courts, swimming pools, marina, as well as a fitness center and full-service spa. JenSpa has added …Read Article

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Holiday Inn Express and Crowne Plaza Guests Love This New Amenity….

By HydroMassage

The Hydromassage Zone® is an automated mini-spa ideally located in a semi-private area near the main lobby. This self-directed massage amenity has been able to generate an additional $2,000 to $10,000 per month in incremental revenue for properties, and the guests love it. The Holiday Inn Express and Crowne Plaza in Springfield IL are attached to a convention center, so there are some unique aspects to revenue generation at this property. The goal of adding The HydroMassage Zone® to this full-service property was to provide an amenity that both hotel guests and convention center attendees could utilize. “We needed to …Read Article

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John Moradi Offers Advice to Other Hotel Owners about HydroMassage

By HydroMassage

John Moradi has had a HydroMassage Zone in his Comfort Inn hotel for over two and a half years. What is HydroMassage? HydroMassage is an innovative massage amenity enjoyed by all guests. As a turnkey mini-spa solution, it’s the perfect way for guests to relax and ease aches and pains after a long day of work or play. Recently, we sat down with John to get his thoughts on HydroMassage, and his advice to other hotel operators. Throughout the course of the afternoon, we discussed a wide range of topics, and John shared the following: “Guests love the machine – …Read Article

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Increase Your Hotel Property Revenue by Adding This One Amenity

By HydroMassage

Most limited-service properties provide an exceptional value. Good quality rooms, basic amenities, free breakfast, Wi-Fi, fitness, pool, etc. But do you really know which amenities are generating revenue?  Which amenities are being utilized by the guests?  And which amenities are going beyond the guest expectations to provide a truly hospitable stay? Assuming the basics are being met, how do you provide something extra that most guests will appreciate and utilize, that will also generate additional revenue. Within the limited service hotel space there is not a lot currently provided to relieve frequent travelers from jet lag, cramped seating, and the …Read Article

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Why Recovery Is Essential to Health Club Retention

By HydroMassage

Check out this great excerpt from IHRSA’s Jim Schmaltz on Recovery in Health Clubs today. “Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line.” Read more of this article here.

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