In today’s fast-paced and demanding world, it is crucial to prioritize not only our physical health but also our mental well-being. Just as we engage in physical exercise to maintain a healthy body, we must also consistently work on our mental fitness to achieve optimal overall wellness. Mental fitness refers to the state of being emotionally and psychologically strong, resilient, and agile. In this blog post, we will explore the significance of mental fitness and how to maintain a balanced mind and body. Understanding Mental Fitness Mental fitness is an essential component of our overall well-being. It equips us with …Read Article
Gone are the days of fitness club members focusing only on the physical aspect of the workout. Today, the concept of health and fitness has transformed into a holistic, total-body approach toward wellness. With an increasing emphasis on mental health and recovery, people are now realizing the importance of a balanced lifestyle that promotes overall wellness. The Importance of Wellness Wellness is more than exercising your muscles. It’s a state of complete physical, mental, and social well-being. People are seeking a broader approach to health, which includes managing stress, eating healthy, and getting enough sleep. Fitness is an …Read Article
After a strenuous workout, it’s important to give the body sufficient time to recover in preparation for the next exercise routine. Rest and recovery play a central role in an effective fitness routine, and when the body is given enough time and resources to recover, it has the chance to naturally replenish lost energy, repair torn muscles and increase overall strength and endurance. As a gym owner or key stakeholder of a fitness club, it’s essential to consider member wellness as a key pillar of your operation. This not only builds trust in your brand, but it also helps prevent …Read Article
Water massage is a type of therapy that includes stretching and pressure on muscle groups through the use of pressurized water. This type of therapy can complement chiropractic care well because it can help add additional dimensions to healing and recovery, both physical and emotional. It can offer many benefits including: Temporary relief of minor aches and pains Reduced levels of stress and anxiety Deep relaxation that provides a feeling of well-being Increased circulation in local areas where massaged Relief for muscle soreness, stiffness and tension Water massage can also be a great alternative to traditional massage, providing an experience …Read Article
Traditionally viewed as an additional commodity, recovery is now a more prevalent offering as members seek complete health and wellness. In fact, according to Tim Forrest, the president and founder of Zone Fitness Clubs, with locations in Florida and Colorado, the brand’s recovery zone services are necessary in today’s fitness landscape. “When you look at the latest group training, personal training and modalities people use, they’re taking their bodies to the extreme limit to lose weight, tone up or build more lean muscle mass,” he said. “Building a recovery zone can help people recover quicker, get their body back into a …Read Article
HydroMassage: Three Decades of Serving Wellness, Recovery, and Physical Therapy Markets. See Paul Lunter, President of HydroMassage discuss the Recovery Trend and how HydroMassage can help. Watch it here. See the full IHRSA article IHRSA_Recovery_HydroMassage_March2021.
Touch-Free Wellness Spa recently opened and features a variety of touch-free spa amenities to provide a comfortable experience for their guests. Enjoy HydroMassage, cryo-therapy, infrared saunas…etc. Check it out here.
HydroMassage discusses how member recovery has taken on a larger role in balanced, healthy lifestyles in a post-pandemic world. We’ve all witnessed the surge in demand for member recovery in recent years. Gone are the days of taking a “no-pain, no-gain” only approach to a workout, as people now are aware of the importance of a balanced, healthy lifestyle including exercise, nutrition, rest, massage, mindfulness and other aspects of wellness. Club owners quickly took note, and “Recovery Zones” gained traction, with services such as: Water massage beds Percussion therapy/compression Nutrition/smoothie bars Physical therapy Cryotherapy Recovery Now Means More (Click here …Read Article
We all know recovery is a must for wellness and it’s the next big thing in the world of fitness. And promoting post-workout recovery at your gym or fitness center can be a gamechanger for guests and can open up exciting new revenue opportunities and attract new members. On a recent episode of The Value Proposition podcast for Fitness Business, host Sarah Pellegrino and our very own Dan Kennedy take a deep dive into why recovery can be so valuable for gyms and fitness centers. Here what they had to say for yourself on YouTube or on their website! Watch …Read Article
In part one of this series, we talked about meeting the needs of your customers with new wellness services, especially when they’re no longer comfortable being touched. However, after being closed for 1-2 months with no revenue, it’s understandably tough to get excited to invest in new services, no matter how good they are. We’ll come back to the expense side of things in a moment. For now, let’s talk about revenue. How can you get more revenue, even if you lost customers? Most people focus on marketing and advertising to get more people in the door. That normally makes …Read Article
If you’ve been looking for an alternative to traditional massage, HydroMassage and water massage therapy, in general, are excellent options. This dry form of hydrotherapy combines the benefits of massage with technology for health and wellness. You won’t even need to book appointments months in advance with a massage therapist! If you’ve never tried HydroMassage before, you may be wondering—what is a HydroMassage bed? How is it different from massage therapy? What are some of the specific benefits? We’ve got your answers and all the information you’re looking for on HydroMassage Beds and Lounges. What Is a HydroMassage Bed? A …Read Article
For any fitness clubs that want more revenue, you should read this IHRSA blog post. It walks you though how you should approach your ancillary revenue streams, citing lessons learned from fitness industry veterans Kevin McHugh of The Atlantic Club and Merritt Clubs COO Mark Miller. One specific point they make is that you should think about wellness solutions, noting: “Perhaps the best category for non-dues revenue growth is the wellness market. People are increasingly gravitating to recuperative therapies and calming techniques that fall under the “mindfulness” philosophy of self-care. ” They also explain the background on water massage beds and how …Read Article