Should Your Gym Implement the Bundling Pricing Strategy?

The success of the high-volume/low-price (HVLP) model in the health club industry has been both a blessing and a curse. While it’s been a boon to larger fitness chains that can remain profitable with low member rates (from $10 to $20 per month) with limited margins, independent clubs and smaller regional chains are struggling to compete with the budget national chains. This has forced operators to find consistent revenue streams beyond monthly dues. That’s easier said than done. Want to read the full article? Visit IHRSA.org.

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Why Recovery Is Essential to Health Club Retention

Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line. Want to read the full article? Visit IHRSA.org.

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Jumpstart Your Health Club’s Non-Dues Revenue Growth

These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever. You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth. Want to read the full article? Visit IRHSA.org.

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Multi-Family Properties Focus on Inclusive and Accessible Amenities

Luxury Resort Have Recently Started to Include This New Amenity….

Holiday Inn Express and Crowne Plaza Guests Love This New Amenity….

John Moradi Offers Advice to Other Hotel Owners about HydroMassage

Increase Your Hotel Property Revenue by Adding This One Amenity

Why Recovery Is Essential to Health Club Retention

Check out this great excerpt from IHRSA’s Jim Schmaltz on Recovery in Health Clubs today. “Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line.” Read more of this article here.

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