These days, a lot of club owners are singing the non-dues revenue blues. Extra income streams keep getting harder to find. With changing consumer habits, fluctuations in disposable income, and increased competition from non-traditional fitness start-ups, finding a supplementary service that clicks with your members is more challenging than ever.
You need a plan. Ancillary income is always a second priority to membership dues—as it should be—but you’re leaving money on the floor if you don’t have a strategy for non-dues income growth.
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