Check out this great excerpt from IHRSA’s Jim Schmaltz on Recovery in Health Clubs today.

“Adding extra wellness-based services to the core mission of health clubs has become more common, even for high-traffic facilities. This is partly to maintain a competitive edge, but it’s also a win/win strategy if it’s executed correctly. More services can create more value for the member, while adding significant non-dues revenue to the club’s bottom line.”

Read more of this article here.